As a fashion brand we acknowledge the industry’s impact on the environment. We owe it to our planet, and to the generations to come. Therefore sustainability is at the core of everything we do. We strive to create high quality garments in the most sustainable and ethical ways available to us. And if we can’t create sustainably and ethically, then we won’t do it. We are constantly finding new ways to minimise our carbon footprint and work towards a transparent and zero-waste approach to fashion.
Yousef Akbar launched his contemporary evening wear brand in 2017. Born and raised in Jeddah Saudi Arabia, Yousef Akbar went to Australia to study Logistics. However, fashion was his calling and it was while completing his bachelor’s and master’s degree in Sydney, that Yousef discovered one could study and train for a career in fashion. Thus, he embarked on a Bachelor of Fashion which he completed in 2016 and debuting the brand in 2017.
Fascinated by the interaction of the cloth and body, Akbar is about challenging convention in cutting and construction of garments while maintaining elegance and femininity. It is the voice he uses to deliver his message and express in the form of fabric worn on the body.